It was a pleasure working on this cooler for the good people of RedBull and venue partner, HomeClub. I have great respect for HomeClub and their constant support for the local music scene; most of the local electronic acts and bands that you see today were at one point playing at HomeClub. Look no further for Singapore’s underground scene.
HomeClub’s interior is influenced by underground aesthetics and street culture, and to tie this piece in, I based it on the concept of displacement. Drawing parallels to Redbull as an energy drink and a common staple to those who are no strangers to late nights, the box bases its idea on emergency boxes and fire extinguisher cabinets found in public spaces. To accompany the cooler were 38 custom designed stickers, each with pop and street references providing a social commentary on attitudes, colloquialism and society, serving as a reaction to the urban environment we are surrounded by. The design takes another step to recognise the function of the cooler; instead of stickers, each design is actually made into magnets similar to fridge magnets households are familiar with. Whoever interacts with it is free to shuffle the pieces and stick them on in any way they so please, creating their own dialogue.