Was invited by the good people of Wildlife Reserves Singapore and Division Communications to lend a voice to the endangered Malayan Tiger at Art Seen and Herd! at the Night Safari.
The concept touches on the colloquial term ‘Bai Swee’, a Hokkien expression for ‘only for show or display purposes’. The front shows two tigers playing with each other, which is later contrasted with a character in a tiger mascot suit, appearing to be getting ready for his shift. The employee area at the back shows that it is the year 2015, a time where the Malayan Tigers have ceased to exist.
As forests are levelled for agricultural and commercial purposes, these majestic felines are losing their homes to human urbanization. On top of that, they have to contend with illegal hunting for their whiskers, eyes, claws and fats for various purposes from relieving toothaches to rheumatism.
“Bai Swee” endeavours to direct a grim reminder to its viewers to “work harder to preserve what nature offers”, Lo tells UrbanWire, “or soon we will only have soulless and empty shells of the Malayan tigers.”
The posters, in detail:
Here’s a little coverage from RazorTV: